اعلان عن منتج بالانجليزي قصير

اعلان عن منتج بالانجليزي قصير

اعلان بالانجليزي قصير وسهل

اعلان بالانجليزي عن منتج

اشهار عن الشامبو بالانجليزية

نموذج اعلان عن منتج بالانجليزي

كتابة اعلان عن منتج

اعلان قصير

اعلان عن شامبو مكتوب

اعلان تجاري عن منتج

كتابة اعلان بالانجليزي

 موضوع تعبير عن الاعلانات

تعبير عن الاعلانات بالانجليزي

تعبير عن اعلان تجاري

مفهوم الاعلان

سلبيات وايجابيات الاعلانات

اهداف الاعلان

سلبيات وايجابيات الاعلانات بالانجليزي

بحث عن الاعلان

خصائص الاعلان

 اعلان عن منتج غذائي بالانجليزي

اعلان عن شامبو بالانجليزي

اعلان بالانجليزي عن مطعم

اعلان عن عطر بالانجليزي

اعلان بالانجليزي قصير مترجم

اعلان بالانجليزي عن الملابس

اعلان بالانجليزي مترجم

تعبير عن اعلان شامبو بالانجليزي

كتابة اعلان بالانجليزي

تعبير عن اعلان شامبو بالانجليزي

اعلان عن منتج تجاري بالانجليزي

اعلان عن شامبو بالانجليزي

اعلان عن منتج غذائي بالانجليزي

اعلان عن عطر بالانجليزي

اعلان بالانجليزي عن الملابس

اعلان بالانجليزي عن مطعم

اعلان بالانجليزي مترجم

كتابة اعلان بالانجليزي

Promote a product: effective tactics to test

You have found a product for sale online and created your e-commerce store. And now   ? 

Once everything is in place, it's time to start driving traffic to your store and closing sales. Whether you're looking to make your first sale online or have an existing e-commerce business, it's always good to discover new ways to promote your products online.

How to promote a product   : creative ideas to test 

Here are 19 creative ideas to promote a new product or existing product in your online store. Review the different techniques presented below, and test the ones that you think are most promising.

                           Gift guides

                           Marketing by e-mail

                           Affiliate Programs

                           Media partnerships

                           Live Streams with Periscope

                           Pinterest

                           Pinterest Enriched Pins

                           Custom Facebook Audiences

                           Facebook Shop section

                       Search Engine Optimization

                       Uncrate

                       Sponsorship Marketing

                       Making contact with bloggers

                       Advertising on Reddit

                       blogging

                       Instagram

                       Youtube

                       Quizzes

                       Bonus: Ephemeral Boutiques

1. Gift guides

What do you do when you struggle to find a gift idea   ? If you're like most people, you're probably looking for inspiration on Google. You then review all the gift guides that appear in the search results.

Why not include your own product in these gift guides   ? There are in all niches, for all types of occasions, and for all types of profiles. Take note of the guides that appear in the first pages of the results and contact the publishers who publish them to see if you could be included. These guides could become a great source of traffic for your online store.

Keep in mind that you will need to provide a compelling reason for your product to be put forward. The author or publisher of the guide should feel that adding your product will enrich their publication - so be sure to highlight the strengths of what you are offering.

2. Marketing by e-mail 

E-mail is one of the most effective customer acquisition channels. And while other channels like organic search require some time to generate traffic, e-mail marketing can produce immediate results . That's why you should rely on email marketing to promote your e-commerce site.

No need to spend all your time writing and sending e-mails. Simplify your life by configuring a series of automated e-mail campaigns designed to increase your revenue. There are several possibilities   :

                                Send an e-mailing campaign to encourage new subscribers to take advantage of an attractive offer.

                                Send an e-mailing campaign to present additional products to customers who have just made their first purchase and thank them for their support.

                                Send an e-mailing campaign to   recover abandoned baskets and encourage prospects to finalize their order.

Recommended reading   :   8 after-sales follow-up emails to convert new customers into loyal fans .

3. Affiliate programs

If you are struggling to make sales and you do not have enough budget to hire marketing assistants, consider offering an affiliate program on your online store. Affiliate marketing programs allow third-party sellers to promote your product in exchange for a commission. You only pay these if they make a sale.

As part of your affiliate program, you will need to create a custom URL for each vendor who promotes your products. These partners could for example share their link on social networks, in a blog article where your product is evaluated, or even in a YouTube video where your article is presented. Thanks to the personalized links , you will be able to follow the sales they make and pay them their commissions.

Know that you will need to train your affiliates to effectively promote your products. Remember this   Since affiliates are trying to sell your products for you, you might consider that they are your own dedicated marketing team. If you do not provide them with a list of good practices to follow, you will make it more difficult for them and they will be forced to improvise.

Recommended reading   :   How to set up an affiliate program for your shopify store .

4. Create partnerships with the media

It's thanks to good media coverage that you will be able to reach new customers and allow more people to discover your product. Well-known journalists are inundated with press releases and requests for collaboration. Maximize your chances by targeting ezines instead.

Instead of sending press releases to magazine publishers, send them a personalized e-mail asking if they would like to receive a sample. You can target different publications in your niche and magazines focused on curating products.

Recommended reading   :   Online media coverage   : How to get free .

5. Live Broadcasts with Periscope

Although Periscope is still a relatively new social platform, its marketing potential has been clearly demonstrated. Several e-merchants are already known through this live broadcast service by publishing very short videos - instead of sharing tweets or Facebook updates, for example .

You can use Periscope in several ways to promote a product. For example, you could use Periscope to demo a product, answer questions during a QR session, and even take your fans behind the scenes to immerse themselves in your business world.

6. Pinterest

Pinterest is a platform that is particularly suitable for selling products online. 93% of active Pinterest users say they use the platform to plan purchases. Not surprisingly, many people use Pinterest to create wish lists. All of these reasons make it a great place to promote products - especially when it comes to well-designed products that allow you to take beautiful photos.

The Pinterest pins also have the advantage of having a long life. It is not uncommon for pins to be consulted months after publication. Take a strategic approach by publishing your pins at peak times when the volume of connected users is important, choosing relevant keywords, and using compelling images. You could even hold contests on the platform to expand your reach.

7. Pinterest Enriched Pins

Enriched pins

You can take your Pinterest marketing to the next level with rich pins. This feature allows you to display additional information that is very relevant to your pins.

Among the 4 types of enriched pins that exist, it is the pins enriched with products that will be most useful to optimize and streamline the shopping experience.

Product-enhanced pins let you display the price of your item in real time, indicate availability, and specify where it can be purchased.

To know more   :   Enriched Pinterest pins .

8. Custom Facebook Audiences

Billions of people use Facebook , and as an advertising platform, Facebook provides advanced targeting options for paid advertising. In particular, it is possible to effectively promote an online product through the functionality of Facebook Custom Audiences .

This feature allows you to show your ads to visitors to your website and subscribers by email when they are connected to their Facebook account . These ads tend to perform very well since you know exactly who you are targeting and can customize your ads accordingly.

9. Facebook Shop section

You can further optimize your Facebook marketing by adding a Shop section to your Facebook page . This feature allows users to discover your offers more easily.

Your Facebook store will redirect users to your website where they can finalize their purchase.

If you are a Shopify merchant , you can set up the creation of your Facebook store directly in Shopify . This will give users and fans the opportunity to learn more about your products, view your images, and purchase your items once they are redirected to your website.

10. Search Engine Optimization

Even if you have to be patient, organic search provides one of the few possibilities to create a sustainable source of qualified traffic.

Creating an effective SEO strategy involves several steps, including developing a relevant content strategy, researching and studying keywords, optimizing site architecture and performance (eg create category pages, increase loading speed), and build a quality feedback links profile. Although the work to be done is huge, the avalanche effect will quickly take over to make your job easier.

If you've already established a basic SEO strategy and want to get things to the next level, we recommend you check out the following resource   :   Guide for searching e-commerce keywords .

11. Uncrate (French version of the site available) 

Uncrate is a state-of-the-art curation site that has a very important loyal audience. People who attend Uncrate do not just do it to discover innovative products, they also like to buy them. If your product is featured on Uncrate , you will maximize your chances of generating sales, gaining new leads, and getting noticed by other potential collaborators along the way.

It is not easy to be presented on Uncrate . There is no formal process to follow, but one thing is certain   : your product must be very avant-garde to be retained by the editorial team. Some startups were discovered by the Uncrate team , but other entrepreneurs were able to partner with the magazine by submitting an application or sending a sample.

To know more   :   French version of Uncrate magazine .

12. Sponsorship Marketing

Sponsorship marketing, also known as word of mouth marketing, is one of the oldest marketing techniques. Sponsorship marketing depends on your ability to get people talking about your product to increase brand awareness and boost sales.

Nowadays, it is possible to rely on the Web to multiply the effectiveness of sponsorship marketing. In addition to allowing you to reach more people, the Web also makes it easy for people to share your content and track the impact.