اعلان عن منتج
بالانجليزي قصير
اعلان بالانجليزي قصير وسهل
اعلان بالانجليزي عن منتج
اشهار عن الشامبو بالانجليزية
نموذج اعلان عن منتج بالانجليزي
كتابة اعلان عن منتج
اعلان قصير
اعلان عن شامبو مكتوب
اعلان تجاري عن منتج
كتابة اعلان بالانجليزي
موضوع
تعبير عن الاعلانات
تعبير عن الاعلانات بالانجليزي
تعبير عن اعلان تجاري
مفهوم الاعلان
سلبيات وايجابيات الاعلانات
اهداف الاعلان
سلبيات وايجابيات الاعلانات بالانجليزي
بحث عن الاعلان
خصائص الاعلان
اعلان
عن منتج غذائي بالانجليزي
اعلان عن شامبو بالانجليزي
اعلان بالانجليزي عن مطعم
اعلان عن عطر بالانجليزي
اعلان بالانجليزي قصير مترجم
اعلان بالانجليزي عن الملابس
اعلان بالانجليزي مترجم
تعبير عن اعلان شامبو بالانجليزي
كتابة اعلان بالانجليزي
تعبير عن اعلان شامبو بالانجليزي
اعلان عن منتج تجاري بالانجليزي
اعلان عن شامبو بالانجليزي
اعلان عن منتج غذائي بالانجليزي
اعلان عن عطر بالانجليزي
اعلان بالانجليزي عن الملابس
اعلان بالانجليزي عن مطعم
اعلان بالانجليزي مترجم
كتابة اعلان بالانجليزي
Promote a product:
effective tactics to test
You have found a product
for sale online and created your e-commerce store. And now
?
Once everything is in
place, it's time to start driving traffic to your store and closing sales.
Whether you're looking to make your first sale online or have an existing
e-commerce business, it's always good to discover new ways to promote your
products online.
How to promote a
product : creative ideas to test
Here are 19 creative
ideas to promote a new product or existing product in your online store. Review
the different techniques presented below, and test the ones that you think are
most promising.
Gift guides
Marketing by e-mail
Affiliate Programs
Media partnerships
Live Streams with Periscope
Pinterest
Pinterest Enriched Pins
Custom Facebook Audiences
Facebook Shop section
Search Engine Optimization
Uncrate
Sponsorship Marketing
Making contact with bloggers
Advertising on Reddit
blogging
Instagram
Youtube
Quizzes
Bonus: Ephemeral Boutiques
1.
Gift guides
What do you do when you
struggle to find a gift idea ? If
you're like most people, you're probably looking for inspiration on Google. You
then review all the gift guides that appear in the search results.
Why not include your own
product in these gift guides ? There
are in all niches, for all types of occasions, and for all types of profiles.
Take note of the guides that appear in the first pages of the results and
contact the publishers who publish them to see if you could be included. These
guides could become a great source of traffic for your online store.
Keep in mind that you
will need to provide a compelling reason for your product to be put forward.
The author or publisher of the guide should feel that adding your product will
enrich their publication - so be sure to highlight the strengths of what you are
offering.
2.
Marketing by e-mail
E-mail is one of the most
effective customer acquisition channels. And while other channels like organic
search require some time to generate traffic, e-mail marketing can produce
immediate results . That's why you should rely on email marketing to promote
your e-commerce site.
No need to spend all your
time writing and sending e-mails. Simplify your life by configuring a series of
automated e-mail campaigns designed to increase your revenue. There are several
possibilities :
Send an e-mailing campaign to
encourage new subscribers to take advantage of an attractive offer.
Send an e-mailing campaign to present
additional products to customers who have just made their first purchase and
thank them for their support.
Send an e-mailing campaign to recover abandoned baskets and encourage
prospects to finalize their order.
Recommended reading : 8
after-sales follow-up emails to convert new customers into loyal fans .
3.
Affiliate programs
If you are struggling to
make sales and you do not have enough budget to hire marketing assistants,
consider offering an affiliate program on your online store. Affiliate
marketing programs allow third-party sellers to promote your product in
exchange for a commission. You only pay these if they make a sale.
As part of your affiliate
program, you will need to create a custom URL for each vendor who promotes your
products. These partners could for example share their link on social networks,
in a blog article where your product is evaluated, or even in a YouTube video
where your article is presented. Thanks to the personalized links , you will be
able to follow the sales they make and pay them their commissions.
Know that you will need
to train your affiliates to effectively promote your products. Remember
this Since affiliates are trying to
sell your products for you, you might consider that they are your own dedicated
marketing team. If you do not provide them with a list of good practices to
follow, you will make it more difficult for them and they will be forced to
improvise.
Recommended reading :
How to set up an affiliate program for your shopify store .
4.
Create partnerships with
the media
It's thanks to good media
coverage that you will be able to reach new customers and allow more people to
discover your product. Well-known journalists are inundated with press releases
and requests for collaboration. Maximize your chances by targeting ezines
instead.
Instead of sending press
releases to magazine publishers, send them a personalized e-mail asking if they
would like to receive a sample. You can target different publications in your
niche and magazines focused on curating products.
Recommended reading :
Online media coverage : How to
get free
.
5.
Live Broadcasts with
Periscope
Although Periscope is
still a relatively new social platform, its marketing potential has been
clearly demonstrated. Several e-merchants are already known through this live
broadcast service by publishing very short videos - instead of sharing tweets
or Facebook updates, for example
.
You can use Periscope in
several ways to promote a product. For example, you could use Periscope to demo
a product, answer questions during a QR session, and even take your fans behind
the scenes to immerse themselves in your business world.
6.
Pinterest
Pinterest is a platform
that is particularly suitable for selling products online. 93% of active
Pinterest users say they use the platform to plan purchases. Not surprisingly,
many people use Pinterest to create wish lists. All of these reasons make it a
great place to promote products - especially when it comes to well-designed
products that allow you to take beautiful photos.
The Pinterest pins also
have the advantage of having a long life. It is not uncommon for pins to be
consulted months after publication. Take a strategic approach by publishing
your pins at peak times when the volume of connected users is important,
choosing relevant keywords, and using compelling images. You could even hold
contests on the platform to expand your reach.
7.
Pinterest Enriched Pins
Enriched pins
You can take your
Pinterest marketing to the next level with rich pins. This feature allows you
to display additional information that is very relevant to your pins.
Among the 4 types of
enriched pins that exist, it is the pins enriched with products that will be
most useful to optimize and streamline the shopping experience.
Product-enhanced pins let
you display the price of your item in real time, indicate availability, and
specify where it can be purchased.
To know more :
Enriched Pinterest pins
.
8.
Custom Facebook
Audiences
Billions of people use
Facebook , and as an advertising platform, Facebook provides advanced targeting
options for paid advertising. In particular, it is possible to effectively
promote an online product through the functionality of Facebook Custom Audiences .
This feature allows you
to show your ads to visitors to your website and subscribers by email when they
are connected to their Facebook account . These ads tend to perform very well
since you know exactly who you are targeting and can customize your ads
accordingly.
9.
Facebook Shop section
You can further optimize
your Facebook marketing by adding a Shop section to your Facebook page . This
feature allows users to discover your offers more easily.
Your Facebook store will
redirect users to your website where they can finalize their purchase.
If you are a Shopify
merchant , you can set up the creation of your Facebook store directly in
Shopify . This will give users and fans the opportunity to learn more about
your products, view your images, and purchase your items once they are
redirected to your website.
10.
Search Engine
Optimization
Even if you have to be
patient, organic search provides one of the few possibilities to create a
sustainable source of qualified traffic.
Creating an effective SEO
strategy involves several steps, including developing a relevant content
strategy, researching and studying keywords, optimizing site architecture and
performance (eg create category pages, increase loading speed), and build a
quality feedback links profile. Although the work to be done is huge, the
avalanche effect will quickly take over to make your job easier.
If you've already
established a basic SEO strategy and want to get things to the next level, we
recommend you check out the following resource
: Guide for searching e-commerce
keywords
.
11.
Uncrate (French version
of the site available)
Uncrate is a
state-of-the-art curation site that has a very important loyal audience. People
who attend Uncrate do not just do it to discover innovative products, they also
like to buy them. If your product is featured on Uncrate , you will maximize
your chances of generating sales, gaining new leads, and getting noticed by
other potential collaborators along the way.
It is not easy to be
presented on Uncrate . There is no formal process to follow, but one thing is
certain : your product must be very
avant-garde to be retained by the editorial team. Some startups were discovered
by the Uncrate team , but other entrepreneurs were able to partner with the
magazine by submitting an application or sending a sample.
To know more :
French version of Uncrate magazine .
12.
Sponsorship Marketing
Sponsorship marketing,
also known as word of mouth marketing, is one of the oldest marketing
techniques. Sponsorship marketing depends on your ability to get people talking
about your product to increase brand awareness and boost sales.
Nowadays, it is possible
to rely on the Web to multiply the effectiveness of sponsorship marketing. In
addition to allowing you to reach more people, the Web also makes it easy for
people to share your content and track the impact.
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