What are the 100 most powerful brands in the world?
Apple / Google / Microsoft
Without surprise, American brands have dominated the ranking of the 100 most powerful brands in the world published by Interbrand.
French brands
France is relatively well represented thanks to the luxury sector. Thus, the first French brand in the rankings, Louis Vuitton, is in the 19th place. It was followed by Hermes (34th), Cartier (62th) and Dior (89th). This one is one of the only two novelties of the ranking, the second being Tesla, the brand founded by ELON MUSK billionaire.
The fifth French brand in the ranking does not belong to the luxury sector, but rather to that of insurance. This is the AXA brand that made this year part of the most beautiful growth growth, thus joining the restricted club of the "Top Growing Brand". The value of this brand has earned 14% thanks to the "Colossal Digital Transformation Processing Site in which the brand has been committed for several years," says the Interbrand consulting firm.
The technological sector
The top 5 of the most powerful brands ranking is dominated by technology brands.
The first to the podium is Apple. The drawing google is in second place. Microsoft, it, fourth, behind Coca-Cola and in front of Japanese Toyota.
Facebook ? She has not yet joined the top 5, nor the top 10. But she is on the right road. Its brand value recorded the most beautiful progression, by winning 48%. Facebook has been rated this year, 15th, against 23rd place a year earlier.
Despite these good performances, the technology sector is only the second sector most represented in the ranking.
Markings in the automotive sector
The first is the automobile with 14.28% of the total value of the ranking. Toyota, Mercedes-Benz, BMW, Honda, Ford, Hyundai, Audi, Volkswagen or Tesla ... 14 brands of this sector are included in this Best Global Brands 2016 Rankings. Four of them even made great progressions. This is the case of Mercedes-Benz (+ 18%), Nissan (+ 22%), Porsche (+ 18%) or mini (+ 18%). And as we would expect, the Volkswagen brand has declined in the ranking. The scandal of its rigged engines cost it 5 places falling to 40th place and a loss in value of the order of 9%.
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