james charles

james charles

Over the past period, a awfully public feud between high beauty vloggers, and former friends, James Charles and Tati Westbrook has shown North American country the $64000 facet of YouTube’s beauty and makeup community — revealing a world of terror and blind that they’ve apparently spent their careers attempting to hide. however the continuing attention paid to it ugly reality, and their continuing efforts to faucet into it, build their recent armistice all the additional absorbing — the darker, dramatic facet of YouTube is also even as remunerative because the makeup.

The feud between the 2 shut friends began in Gregorian calendar month. Charles, 19, shilled for a beauty supplement whole, SugarBear, that additionally happens to be Westbrook’s high contender. Westbrook, 37, took major offense, and airy her grievances during a 43-minute booth video difference that Charles wasn't solely unfaithful however additionally used his celebrity to intimidate and sharply pursue men.

Since then, the 2 have seen a shift within the balance of power. the wonder community galvanized to defend their idyllic Westbrook from what she aforementioned was Charles’s insincere, seedy behavior, turning against him en bloc. Charles, who’s a multimedia system star with way more cultural cachet than the business-oriented Westbrook, lost over three million subscribers; Westbrook gained over four million.

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James Charles, Tati Westbrook, and therefore the feud that’s splitting apart YouTube’s beauty community

But Westbrook became the target of a second wave of backlash, as fans of the try turned against her furthermore. She received criticism for ignoring Charles’s supposed tendency to think about unwilling men and different offensive actions till it messed along with her financials.

Since then, on a daily basis has keep company with the threat of a brand new transfer from one among the vloggers, crying on camera to convey however torn up they're regarding the fallout of their relationship. Throughout the weekend of could seventeen, the most recent chapter unfolded , as Charles went on the offense by defensive his character, Westbrook turned to the tried and true iPhone Notes app-method of constructing a gracious exit — and even another major vlogger got concerned.

But melodramatic because it all is, one factor is for sure: all of them knew we tend to wouldn’t stop looking at.

James Charles created a second video regarding Tati Westbrook — not AN apology however a defense of his character
After losing outstanding social media followers, as well as celebrities just like the Kardashians and makes like Sephora, and several subscribers, Charles uploaded a 41-minute video on Saturday, defensive his character and rebutting the allegations that he’s used his fame to control men, at the side of what he says square measure different falsehoods unfold by Westbrook. The video is titled “No additional Lies”:


“I am a 19-year-old virgin. I even have ne'er and can ne'er use my fame, money, or my power to control or get any sexual actions from a bloke,” Charles says within the video. “That is disgustful. that's not Pine Tree State. the very fact that Tati brought this up blows my mind.”

Charles then goes on to indicate a series of text messages that he says exonerates him from the allegations in Westbrook’s video.

He then says that the feedback and dramatic fallout when Westbrook’s comments drove him to what he referred to as “a dark place.”

“The previous few weeks of my life have virtually been the foremost painful time I’ve ever had to manage,” Charles says. “My head and brain, for a hot minute, visited an area therefore dark that I didn’t suppose i used to be attending to come from.”

Charles’s plan to win favor together with his former supporters worked. when seizing on the growing antipathy toward Westbrook, Charles gained over one million new subscribers. Meanwhile, Westbrook’s channel bled 250,000 subscribers, communication that Charles had tipped the scales back in his favor.

His combination of fiery protection and apparently displeased vulnerability could have appealed to fans desire legitimacy from their idols — Charles is nothing if not one to carry his be high and refuse to require it. and therefore the response to the video, particularly with Charles’s description of his emotional trauma, shifted the narrative toward framing Westbrook because the villain.

The following day, May 19, Westbrook more responsible Charles: She effectively threw within the towel. she's going to not address the James Charles drama, she wrote during a two-part letter announce to Twitter. Instead, she desires the “community” to be “strengthened from all this madness,” as enjoying it out simply adds to the back-and-forth vitriol.

“Over the last eight years, I designed my career supported honesty, integrity and attempting my best to try to to what i believed was right,” she wrote. “The toxicity and chaos that ensued over the last ten days was completely not my goal, because it was a fight i used to be virtually sure to lose.”


Though Westbrook place out an announcement that she would be dropping this feud, it wasn’t essentially all aforementioned and done. Celebrity guru Jeffree Star, United Nations agency is friends with each Charles and Westbrook, entered the ring furthermore, adding another player to the already tumid back-and-forth. Star isn’t petrified of drama, a attribute that looked to try to to additional harm than smart to fans’ read of the opposite 2 vloggers butting heads.

In the feud, he sided with Westbrook, corroborating her claim that Charles exhibited predatory behavior. however Star didn’t elaborate on this till Sunday, once he uploaded a 13-minute video titled “Never Doing This once more,” a plea to finish the drama in what he says is “one of the foremost vital videos of [his] life”:


“I suppose there's a serious portion that thinks Jeffree Star goes to come back for James. I aforementioned some things on-line regarding actuation receipts. i used to be gonna pull voice memos,” Star aforementioned. “I stopped those feelings. I allow them to all subside.”

If Star will want he’s the larger person all told this, then why, during a road, will he claim he has proof (such as voice memos) of Charles’s transgressions? Why will he put in force reiterating that Charles is disingenuous? maybe as a result of Star, too, understands the twisted attractiveness in hinting at the shadowy facet of YouTube’s beauty community.

Westbrook has reached out regarding planning to satisfy Charles (through a mutual representative, in keeping with Charles), ANd it feels like there’s an uneasy peace between the 2 (and Star) currently. Charles tweeted on Sunday night when Westbrook’s tweet and Star’s video that he was additionally taking the drama offline and meeting Star and Westbrook face to face:


With the gain in subscribers that Westbrook has seen, the bounce-back that Charles has fully fledged when dropping three million, and Star capitalizing on the feud with a tantalizing video of his own, it feels like fanning the flames currently whereas they’re ahead would be the most effective factor for all 3 — till they every transfer, say, a “making-up and mending friendships” video within the future. as a result of the drama’s draw is plain, for each viewers and therefore the vloggers themselves.