LCL banking and insurance
LCL SA is a leading French financial services company headquartered in Lyon, France, and administrative headquarters in Paris, France. LCL is an abbreviation which stands for Le Crédit Lyonnais, the former name of the bank. Since 2003, LCL has been part of Crédit Agricole, but still operates as a separate entity throughout France.
It serves around 6 million clients in 2,000 branches in France.
A new brand name, a new logo
LCL BANQUE ET ASSURANCE is a more dynamic and efficient version of Crédit Lyonnais.
LCL is also a new commitment, which gives customers reasons to choose the brand and proves that LCL is doing more for their money. It is the embodiment of a new mindset in the money world.
A new advertising slogan, "Ask for more from your money", concretizes this commitment with a message based on concrete promises:
- commitments;
- compensation.
LCL agrees, LCL assumes
The advertising campaign reflects LCL's customer-centric positioning, which translates into
- listening to customer needs and expectations
- the desire to provide concrete and innovative solutions;
- a responsible attitude towards customers.
Finally, a new sound identity, chosen for its musical quality and contemporary character, completes the device. Michel Polnareff's aria "Tout, tout pour ma chérie" is the basis for the brand's new jingle and for highlighting its "extras".
LCL Private Bank
With 70 dedicated management centers located in major cities, LCL Banque Privée offers personalized solutions to meet the needs of each of its clients.
Private management advisers are available in these privileged locations to manage the entire banking relationship: asset management, financing and day-to-day banking.
Since its creation in 2007, 120,000 clients across mainland France have joined LCL Banque Privée.
The recognition contract
You demand more consideration, which is why LCL BANQUE ET ASSURANCE invented the Recognition Contract. A contract that provides concrete proof of LCL's commitment:
- Recognition of your loyalty;
- Recognition of your difference;
- Recognition of your lifestyle;
- Recognition of your requirement;
- Recognition of your civic commitment.
Evolution of e.LCL: 100% online banking
In addition to online account management, already available to customers of the traditional branch network, eLCL customers can now subscribe online to all products and services offered by the bank. These are day-to-day banking, savings and securities, consumer credit and mortgage loans, life insurance and non-life insurance.
LCL à la carte: the end of banking packages
With "LCL à la carte", LCL is the first French bank to offer individuals the possibility of composing their own banking package according to their needs. The composition of the package can also be done on the basis of an immediate quote, while benefiting from cumulative and permanent discounts depending on the number of products selected.
LCL à la carte pro
With LCL à la Carte pro, each new customer builds his offer based on the volume of business entrusted to LCL. A price list is proposed, adapted to the nature, quantity and complexity of the services provided. It is also decreasing according to the number of products subscribed. If the customer's turnover changes during the year, he can change his mind and change the pricing option.
LCL invents the right to change your mind
LCL is developing a new commitment in the recognition contract with the right to change its mind within 30 days. This right is easy to exercise and does not require any justification. LCL then undertakes to reimburse the contributions or fees collected on the canceled product.
The efficiency report
LCL makes the Efficiency Report available to all its customers. Anyone with an LCL account can assess the quality of their relationship with their bank and make comments or criticisms.
LCL invents after-sales service
LCL's after-sales service consists of three elements:
A "quality engagement call" one month after opening the account to verify that everything is going well.
Efficiency Rating: At any time, a customer can assess LCL's products and service quality.
At all times, complaints are dealt with as quickly as possible. For example, to date, 95% of agency complaints are processed within 48 hours.
LCL launches a new advertising saga
The objective of this campaign, carried out by Patrice Leconte and created by the Aubert Storch Associés Partenaires agency, is to support LCL's new strategy based on
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