تعبير بالانجليزي عن سناب شات

تعبير بالانجليزي عن سناب شات

سناب شات (بالإنجليزية: Snapchat)

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Snapchat is a free photo sharing app and video available mobile overhangs iOS and Android. It is designed and developed by students from Stanford University in California. The age required to download and use this application is 13 years1.

The peculiarity of this application is the existence of a limit of time of visualization of the medium sent to its recipients. Each photograph or video sent can only be seen by its recipient for a period of time ranging from one to ten seconds. The company is valued at $ 24 billion in 20172.

In 2016, the company changed its name to "Snap" 3.

Operation

This application allows sending messages with images or videos that self-destruct after 1 to 10 seconds (the duration is chosen by the sender), especially selfies23. 350 million snaps are exchanged every day in the world24. The application also allows users to create a Story ("story"). It is a juxtaposition of several photos / videos. A "story" can be seen as many times as the user wants, but each story element has a lifetime of 24 hours.

Since May 1, 2014, a chat has been inserted in the application as well as a presence detector, to chat live via camera interpos25.

Among other things, Snapchat can draw on images or apply color filters (four filters) to create different black and white values. Personal data such as time of day or temperature can also be added. The January 2015 update provides filters based on geographic location. In September 2015, snapchat introduced the "Lenses" allowing users to add augmented reality masks to their photos and videos26.

There are other applications that allow you to send photos to the selected Snapchat contacts, but also to save the images received without the Snapchat sender being notified, which is contrary to the principle of Snapchat.

features

Discover

January 27, 2015, Snapchat launches a new space within its application: "Discover" 28. It is designed as a platform hosting clean channels for a limited number of newspaper publishers. The top 11 partners selected by Snapchat - such as MTV, CNN, National Geographic - feed channels with exclusive content. These contents have the particularity of respecting the Snapchat codes especially the tone (playful, infotainment) but also the grammar (vertical videos, importance of the images, animation). They are also ephemeral and available only 24 hours before being replaced.

Evolution

The functionality has evolved greatly after its launch. In May 2015, Snapchat wishes to enrich the space with a sharing feature. Thus, users who consume the contents of a publisher can share it with another member by maintaining a click on the publication. It is therefore shareable in private messaging (but not in the form of "Story"). In December 2015, Snapchat also allows publishers to share their content outside the platform to Twitter and Facebook through links that return users to the Snapchat application.

In July 2015, Snapchat during an update of the application reviews the place and visibility of its Discover space. Thus, Discover is no longer only available in third screen, but also becomes visible from the "Stories" screen. According to a Digiday study, this increase in visibility would have enabled the platform's publishers to gain up to 70% This update followed an observed decrease of the audience30 for the publishers (between 30 and 50% less audience compared to the launch of the functionality). Snapchat has therefore sought to enhance its content offering and urge members to use Discover.

In October 2015, Snapchat, who was himself a publisher at Discover with "Snap Channel", announces that he is withdrawing from the platform. The network that employs 15 people for this service, therefore, chooses to refocus on the network and leaves the publishers the only actors in the content.

Partner Publishers

At the launch of the Discover service, 11 publishers were partners and animated a channel on the application. During the first year, Snapchat gradually added new players. In December 2015 there were 18 publishers: DailyMail, CNN, BuzzFeed, Sweet, IGN, Refinery29, Vox, Vice, Cosmopolitan, Tastemade, Food Network, People, ESPN, iHeartRadio, Mashable, Brit + Co, National Geographic and Comedy Central. The Wall Street Journal should also soon integrate Discover32.

Income sharing

With Discover, Snapchat has several objectives. The first is to offer an enriched experience to members with new features. This is also a way to keep members longer on the application and increase the connection recurrence.

At the same time, with leading publishers, Snapchat finds a new spring to monetize its audiences33. Thus, the revenues generated by the advertisements published in the channels of the 18 partner publishers are shared. If a publisher is an advisor, he would pay up to 30% of the revenues to Snapchat. In the event that Snapchat is a business partner, the network would retain 50% of revenues34.

Memories

In July 2016, Snapchat introduced an optional feature called "Memories". It allows you to save snaps and story posts in a private storage space where other images stored in the phone can be viewed. The saved content can be searched by date or by using a local object recognition system. Snaps added to Memories can also be placed in the "My Eyes Only" space that is locked by a PIN35 code.